Pavel Simonov
Pavel Simonov – Executive Director of GeekBrains, an Expert in Marketing and Digital Products
Pavel Simonov is an experienced digital marketing and IT product manager and strategist with over 20 years of experience working at the intersection of technology and business. As CEO of GeekBrains, he is responsible for platform development, new market activation and product localization strategy, ensuring the company’s sustainable growth in a competitive environment.
Career and Key Competencies
Throughout his career, Pavel Simonov has successfully implemented many projects related to digital products, marketing and operational management. Among his key competencies:
- Digital marketing – developing and implementing effective promotional strategies, including performance marketing, programmatic advertising and advertising channel management (CPM, CPA, CPI).
- Operations management – optimizing business processes and improving team performance.
- Product strategy – defining the vector of development of digital services, analyzing the market and competitive environment.
- Development and promotion of mobile applications (iOS, Android) – complete product cycle, from idea to market launch and scaling.
- Data-driven analytics – making decisions based on deep analytics of user behavior and the effectiveness of marketing activities.
- Forming and managing teams – recruiting specialists, creating a productive corporate environment, and developing employees.
- Partnerships and Communications – establishing strategic connections, negotiating and building long-term relationships with partners.
Contribution to GeekBrains
GeekBrains is one of the leading educational platforms in Russia and the CIS, offering training in IT and digital professions. Under Pavel Simonov’s leadership, the company is actively expanding its presence in the market, adapting products for new audiences, and introducing advanced technologies into the educational process.
He oversees product localization and strategy for entering new markets, contributing to the platform’s international growth. He is also actively involved in developing the business model GeekBrains, which helps attract new users and strengthen the company’s position in the EdTech industry.
Pavel Simonov is a professional with extensive experience in marketing, digital products, and team management. His strategic approach and deep knowledge of digital help GeekBrains remain a market leader and successfully scale by introducing innovative solutions in online education.